Beat the Summer Heat and Support Children’s Miracle Network with a Dairy Queen® Blizzard® on August 5

For Immediate Release

Beat the Summer Heat and Support Children’s Miracle Network with a Dairy Queen® Blizzard® on August 5

Proceeds from Blizzard sales will benefit Children’s Miracle Network hospitals across North America on theFifth Annual Miracle Treat Day

[Orlando] (July 28, 2010)—On Thursday, Aug. 5, Dairy Queen®will host the fifth annual North American “Miracle Treat Day,” with $1 or more from every Blizzard®sold being donated to Children’s Miracle Network, a nonprofit organization that raises money for children’s hospitals. Proceeds from Blizzard sales in this area will benefit both Arnold Palmer Medical Center in Orlando and Shands Children’s Hospital at UF in Gainesville. 

A national corporate sponsor since 1984, Dairy Queen has raised more than $81 million for Children’s Miracle Network, making it one of the top five contributors to the charity. Stop by and grab a Blizzard, a creamy, smooth DQ soft serve blended with your favorite candy, cookies, or fruit; It is sure to be an irresistible taste sensation for the entire family!

Miss Orlando, Vicky DiSanto, and Children’s Miracle Network Florida Champion, Carson Chorney, will be at the Apopka Dairy Queen at 3pm helping with the sale of Blizzards. 

For a list of local participating Dairy Queen locations or more information visit MiracleTreatDay.com.

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About Children’s Miracle Network:

Children’s Miracle Network is an international non-profit organization that raises funds for more than 170 children’s hospitals. Countless individuals, 90 organizations and 400 media partners unite with Children’s Miracle Network hospitals to help sick and injured kids in local communities. Donations to Children’s Miracle Network create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year. To learn more go to ChildrensMiracleNetwork.org.

About IDQ:

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages.  IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.  Following the successful roll out of DQ Grill & Chill®, Dairy Queen’s quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ® Orange Julius® conceptin August 2005.  DQOrange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, theOrange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.  Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $77 million during that time. In 2007, DQ operators raised more than $4.5 million during Miracle Treat Day. 

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